My very first trial blog “Armchair Shopping” focused on what
is happening today and how consumers shop. Just yesterday I went shopping,
mainly to take back some of the things that I’d bought online from Belk, JC
Penny and Nordstrom. When I came home exhausted I started looking at other
options for shopping online (from the comfort of my armchair). What I found struck
a chord, the retailers themselves were being taken out of the mix.
More and more manufacturers are opening their own retail
stores and offering their products online, quality brands such as Fossil www.fossil.com,
Michael Kors www.michaelkors.com & Tumi www.tumi.com to name just a few.
Like “Green Shield stamps” back in
the 70s as I explained in my first blog, they’re transforming into direct
competition to the retailers they supply.
Sure right now they need their own retail stores, but as
consumers experience the benefits of shopping online (no pressure to buy from
salespeople, time to consider what to buy) added to the fact that online shopping
allows an even greater opportunity to examine the merchandise with zoom in and
even videos of products, online shopping really is far more beneficial, easier
and effective than the old way of walking around the “Mall” dealing with the
crowds, the time and the expense of getting there.
This is really good news for the consumer, just think of the
cost savings of not having these large stores to keep up with. Eventually the
cost reductions will filter down to us the consumer.
This Christmas I would expect online shopping to continue
growing exponentially and eventually everyone will come to realize this (not so
new) way of shopping is their favored option.
Things are moving at a faster pace out there, what will
happen next?
And who will be the winners and the losers?
Here's to a fast moving 2014
So today is the 26th December 2013, TV News this morning reported massive problems with UPS and FedEx in getting parcels to customers mainly due to the unexpected rise in online shopping. whereas retailers are having huge sales to clear excess merchandise!
So today is the 26th December 2013, TV News this morning reported massive problems with UPS and FedEx in getting parcels to customers mainly due to the unexpected rise in online shopping. whereas retailers are having huge sales to clear excess merchandise!
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